Sabine Zinkl - UX Designer

I create digital experiences that simplify life.

Product UX Design & Management

UX Portfolio

Explore a curated selection of my work and dive into the projects that showcase my passion and expertise.

UX Audit | VW Ireland AfterSales

I conducted a UX Audit based on the 7-Level Model by konversionsKRAFT to pinpoint areas where the e-commerce website failed to meet user expectations or hindered smooth navigation. This approach provided actionable insights that helped improve both the overall user experience and the website's conversion rates, addressing deeper issues within the user journey itself.

Web UX | Automotive Digital Lifecycle Management Software

Defining the product strategy and developing user-centered UX concepts and prototypes for Volkswagen Group brands Digital Lifecycle Management (DLCM) software, aiming to guide stakeholders through a simplified, standardized, and centralized process to accelerate the rollout of Over-the-Air software updates while ensuring ASPICE compliance.

Research | Neuro Web Design - Personalization for Limbic® Types

My bachelor's thesis focused on the topic of Neuro Web Design for personalized communication with different personality types and was written in collaboration with konversionsKRAFT (Web Arts AG).

To describe the personality structures, the Limbic® Model from the Nymphenburg Group was used.

The goal was to determine through an empirical study whether personalizing colors, shapes, images, typography, and text could evoke a positive emotional response from the target audience.

About me

I love simplifying things and bringing joy to people through that process.

My passion lies in leveraging my empathy for users and my ability to quickly think through complex processes to create innovative digital product experiences with efficient workflows. Utilizing analytical thinking, strong communication skills and a keen eye for detail, I strive to develop user-centered solutions that harmonize user needs and business goals.

To create competitive digital products with great user experiences, it's crucial to harmonize user needs with cutting-edge technology and intuitive interface design.

Collaborating with me offers distinct advantages due to my comprehensive understanding and professional experience across these various dimensions.

This is what distinguishes me as a UX designer.